Getting the audience ready to go on REPEAT.
Routines are tasks we do regularly that require conscious effort, time, and thought to complete. Some become habits, while others remain on repeat....
12 March, 2025
MotivAction » The newsletter that helps you activate audiences for the planet.
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Activating audiences to take ACTION.
Actions are one-off tasks you need the audience to complete, and the audience needs different support from you to make actions happen....
26 February, 2025
Introducing…The Behavior Change Trio.
What type of behavior are you asking people to adopt??? Learn more about the behavior change trio. ...
24 February, 2025
The art of applying gamification
Gamification is MUCH more than badges, points, and leaderboards. Learn how to apply an audience-first gamified program....
04 December, 2024
The art of crafting scarcity
When items or experiences are scarce, people desire them more. This post covers ethical ways to use this B.S. tool in our work....
19 November, 2024
The art of shaping choice architecture
Choice architecture influences our choices, and there is no such thing as neutral design! Learn how to use this tool for sustainability....
30 October, 2024
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