Learn how to motivate action for the planet!
FOR REAL.
FOR REAL.
Design a plan that activates audiences to take action and create change for the planet.
Enrollment for the 2024 course is closed. Join the waitlist to stay in-the-know for the 2025 course.
» Your current outreach efforts aren’t producing the desired results, but you’re not sure how to pivot.
» Your messages are only reaching the same core audience, yet you need more people to get on board.
» Your campaign feels like it has stalled out, and you’re not sure how to continue the momentum.
» You know more behavior change strategies are needed in the project, but you aren’t sure where to start.
I get it.
We work hard to encourage better decisions for the environment. It’s frustrating when our messages don’t get through and don’t produce the desired results.
“Why are they still doing the things we’re telling them not to do?!?!”
The truth is that our traditional communication approaches aren’t working hard enough for us anymore.
Today’s audiences are ready and willing to create change, but they need clear guidance and support to channel their energy toward impactful actions.
More knowledge, awareness, shame, guilt, and doom won’t get us to where we need to go.
The Making Moves course helps you move away from traditional approaches and use new techniques to motivate action.
Through 8 weeks of lessons and worksheets, you and your cohort-mates will clarify behavior goals and audiences, explore the psychology behind why people will or will not take action, and identify practical strategies and tactics for mobilizing change.
By the end of the course, you will have an action plan designed to engage and activate your audiences, grounded in best practices from the behavioral sciences, psychology, and marketing.
» The most relevant theories and tactics from marketing & advertising, behavioral & social sciences, and conservation & environmental programs.
» Guidebook, worksheets & templates to apply concepts directly to your behavior change projects.
» Additional resources to dive deeper into all the topics covered (if you want to).
» Personalized feedback, ideas, and guidance on your project throughout the course.
» Lifetime access to the course materials AND the Making Moves community with annual events and networking opportunities with over 400 behavior change enthusiasts from across the globe.
→ Exact course dates will be announced in July 2025. Join the waitlist to be the first to hear about dates, discounts, and deadlines.
→ Price per participant is $800.
→ Live lessons will occur each Thursday at 8:00 a.m. EDT and will be repeated at 12:00 p.m. Lessons run for 90 minutes.
Group rates and discounts are available. Jump to the FAQ section for more information.
Course registration includes:
If you need to get a head-start on securing funds for your course registration fee, then these resources can help you make the case.
» Pre-written email to your boss: Copy & paste or download this email template to get the conversation with your supervisor started.
» Pitch deck for your boss: Attach this to the above email or use it as a presentation to approach your boss directly. Instructions for downloading are included on the first few slides.
Meet your instructor (that’s me!)
Brooke Tully has been training non-profit organizations and local governments to use behavior change marketing in their environmental programs for over 15 years.
Brooke spent the first decade of her career working in ad agencies, such as Ogilvy, helping clients like American Express and British Airways reach target audiences to build brand awareness, change preferences, and sell products.
In 2007, she joined the nonprofit organization Rare, where she designed and implemented behavior change campaigns that inspired local communities in Mongolia, Thailand, Laos, and The Philippines to adopt more sustainable fishing and hunting practices.
Since 2016, Brooke has been operating independently, leading workshops, online courses, and consulting services to provide practical steps for designing impactful engagement strategies and plans.
The Making Moves Program
Lesson 1: Prioritizing behaviors
Setting behavior goals and creating a behavior journey.
Lesson 2: Identifying audiences
Segmenting audiences and mapping challenges.
Lesson 3: Understanding barriers
Identifying internal and external barriers.
Jam Session 1
Group working session to practice applying concepts.
Lesson 4: Discovering motivators
Selecting internal and external motivators.
Lesson 5: Crafting messages
Converting motivators into compelling messages.
Lesson 6: Choosing methods
Exploring effective combinations of outreach options.
Jam Session #2
Second group working session to practice applying concepts.
Frequently Asked Questions (FAQs)
The more, the merrier! If you’re interested in enrolling multiple people in the upcoming Making Moves course, a team or group rate may be the right fit.
Team rate: Add one team member for half the price.
You don’t have to hike solo through the course. Invite a team member to join the sessions and work independently or collaboratively on the worksheets (the choice is yours). The first team member is enrolled at the standard price of $800, with the additional team member receiving 50% off ($400).
Group rates: Discounts for multiple participants enrolling together.
Group rates are for organizations and networks looking to enroll multiple participants in the course.
Email me to discuss details and options.
Yes. I offer a limited set of discounted rates for individuals and organizations that need financial assistance to cover the registration fee. This includes:
Email me to receive the discounted rate application.
I’m happy to answer any questions you have and hold a quick video call to help determine if Making Moves is the right move for you. You can schedule a 30-minute chat with me here.
At the minimum, the course requires 90 minutes each week to join a live session or watch the replay. Completing the worksheets is optional (but required for the certificate), and each worksheet can take 1-2 hours to complete. You will not submit worksheets weekly, so you can pace that work according to your availability.
I’m excited to see the growth in interest and offerings for learning about behavior change in conservation. Making Moves is a unique learning experience in the following ways:
A focus on the practical application of concepts and theories. A primary goal of the Making Moves course is to equip participants with the skills needed to apply best practices in behavior change communication to their projects right away. We push beyond understanding theories toward the many ways we can use those insights in our day-to-day work.
A focus on options, not formulas. A key piece of building the capacity for behavior change techniques is deciding what works best for your specific goal, audience, geography, and site-based context. Therefore, the course focuses on providing impactful and realistic options with frameworks that help you design the best strategy for your project.
Support along the way. No participant should be left feeling stuck or unsure about effectively applying the course concepts to their work. This is why I offer worksheet review periods and private working sessions throughout the 8-week program and beyond. Support is available for everyone as needed.
It’s more than just a course. Making Moves has expanded into an ongoing learning network of over 400 behavior change enthusiasts. After the 8-week program ends, the fun and learning continue with regular webinars and meet-ups, private forums to chat and share, and networking resources.
No worries! Each lesson and jam session is recorded, and the replays are available on the course website within 8 hours of the live event so you can easily catch up before the next lesson.
Nope. Course participants have lifetime access to the replays and course materials.
For sure. All refund requests made by 8:00am EDT on the day before Lesson #2 will receive a full refund. This means you can attend the first lesson and decide to leave the course before Lesson 2 with a full refund. Refund requests made any time after 8:00am EDT on the day before Lesson #2 will receive a 70% refund of the amount paid.
We are 9 cohorts, 400+ participants, 35+ countries strong and growing. Join us!
of participants say the course is applicable or extremely applicable to their work.
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Previous participants have designed plans that motivated people to: