This PDF booklet is part of the “Becoming a B.S. Artist” series, where we explore the fine art of using behavioral science tools to motivate action. Inside, you will find insights and guidance on using behavioral science tools like choice architecture, gamification, and scarcity.

Each chapter helps you assess whether the tool is a good fit for your sustainability projects and how to implement it effectively to motivate action.

Learn how you can encourage your social and professional networks to vote for a planet-friendly future. The Playbook includes a set of pre-crafted social media messages you can customize or use as-is.

Check out the how-to videos and “Rock Your Voice” webinar for additional tips on speaking up for the planet during election cycles.

This introductory training helps you make immediate, strategic shifts to your messaging approach that will motivate more people to take action.

Messages that Motivate is a self-guided course containing 80 minutes of video content, a downloadable workbook to apply the concepts to your projects, additional resources for learning more, and lifetime access to the materials. Cost = $55

It’s important to know why people may not take action, so we can find the best ways to motivate them.

This booklet covers 4 big-picture reasons why people don’t do things: it’s easier not to, they can’t, it got too difficult & they don’t get why they should.

Part dance club, part book club, part support group, part trivia night, and part crafting circle.

The MotivAction Club hosts interactive webinars on the insights, tools, and techniques that drive meaningful and lasting change. We’re 300 members strong and growing. Join us!