Behavioral Insights

Gamification is MUCH more than badges, points, and leaderboards. Learn how to apply an audience-first gamified program....

04 December, 2024

When items or experiences are scarce, people desire them more. This post covers ethical ways to use this B.S. tool in our work....

19 November, 2024

Choice architecture influences our choices, and there is no such thing as neutral design! Learn how to use this tool for sustainability....

30 October, 2024

Feedback loops give audiences real-time information about their behaviors and what to do next. Learn how to design them for your project....

16 October, 2024

Why do we believe that our personal views differ from everyone else? Pluralistic ignorance shows us that we think more alike than we think....

21 August, 2024

Why do we listen to doctors, bosses, officers, and teachers when they tell us to do things? We're socially wired to do so!...

07 August, 2024

Why do some smells, sights, and stimuli influence our decisions and dispositions? Well, it may be because they primed us to act in a certain way....

10 July, 2024

Why do we wait until the start of a new week, month, or year to create new habits? Because it gives us a fresh start! ...

28 November, 2023

Providing too many options to choose from overwhelms the audience and leads to indecision and inaction. Learn how to simplify the choice....

15 November, 2023

Why do we let past investments in time and effort (a.k.a. sunk costs) cloud our decisions to press forward with a behavior or project? ...

31 October, 2023

Fluency shortcuts are statements that are easier to understand and sound pleasing to the ear, which increases trust, affinity & confidence....

18 October, 2023

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