If fictional stories help us create the future, then what do we create when fiction doesn’t write a future for it? It's time to rewrite and retell better stories of the future....

Why is setting goals in January so popular to do? One reason is because these milestones in time make it easier to commit to doing something new. Another reason is because our mental bandwidth is usually higher after taking a break....

Get audiences more engaged and excited about sustainability by infusing fun into what you're asking them to do. I share two ways of making actions more fun inside the post....

"Isn't this manipulating the audience??" Many of us receive this question after explaining how behavioral science and psychology can help motivate people to live more sustainably. It's a tough and important concern to address - both for ourselves and others - and the response isn't...

All behavior change approaches should be tailored to reflect the local context of the community, yet I have identified several key ingredients that increase a project’s chance of achieving success. ...

Laggards are the hardest segment to reach and its typically not worth the effort. But what if your leader sits in the laggard category??? Then it's time to look at creating individual change to support the larger movement. ...

Using social norm messages, like descriptive norms, can provide behavioral cues for our audience. But, it's not as simple as just telling our audience what other people are doing. ...

Does your behavior journey end once the audience takes an action or adopts a new behavior? If so, then it's worth exploring how can you make that moment more special. ...

We could spend all our time convincing our audiences to take action for the reasons WE think they should. But that's the long route and it's an ineffective one. Instead, let's focus on their potential whys for taking the same actions we want them to...

Rather than spend our efforts making our audience feel shame, let's use those resources to direct them towards choices, habits and actions that will help them shed the shame. ...