Getting the audience ready to go on REPEAT.
Routines are tasks we do regularly that require conscious effort, time, and thought to complete. Some become habits, while others remain on repeat....
12 March, 2025
Communication Tips
Activating audiences to take ACTION.
Actions are one-off tasks you need the audience to complete, and the audience needs different support from you to make actions happen....
26 February, 2025
Introducing…The Behavior Change Trio.
What type of behavior are you asking people to adopt??? Learn more about the behavior change trio. ...
24 February, 2025
ON THE BIAS: Pluralistic Ignorance
Why do we believe that our personal views differ from everyone else? Pluralistic ignorance shows us that we think more alike than we think....
21 August, 2024
ON THE BIAS: Authority Bias
Why do we listen to doctors, bosses, officers, and teachers when they tell us to do things? We're socially wired to do so!...
07 August, 2024
ON THE BIAS: Endowed Progress Effect
When we're feeling stuck, maybe we just need a head start. Endowed progress uses freebies and bonuses to jumpstart action....
24 July, 2024
ON THE BIAS: Priming Effect
Why do some smells, sights, and stimuli influence our decisions and dispositions? Well, it may be because they primed us to act in a certain way....
10 July, 2024
ON THE BIAS: Fresh Start Effect
Why do we wait until the start of a new week, month, or year to create new habits? Because it gives us a fresh start! ...
28 November, 2023
ON THE BIAS: Choice Overload
Providing too many options to choose from overwhelms the audience and leads to indecision and inaction. Learn how to simplify the choice....
15 November, 2023
ON THE BIAS: Sunk Cost Fallacy
Why do we let past investments in time and effort (a.k.a. sunk costs) cloud our decisions to press forward with a behavior or project? ...
31 October, 2023
ON THE BIAS: Fluency Shortcut
Fluency shortcuts are statements that are easier to understand and sound pleasing to the ear, which increases trust, affinity & confidence....
18 October, 2023
ON THE BIAS: Reactance Effect
People react negatively to being told what they must or can't do, which is called the reactance effect. Preventing this from happening is key....
03 October, 2023
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