Once the audience starts their journey of change, how do we sustain their momentum? They need to tap into an internal drive to keep going....

09 July, 2025

Sparks are external motivators we can create and promote to prompt, jolt, and nudge audiences to start their journey of change....

18 June, 2025

Inertia is the tendency for our audience to do nothing, and it can result from numerous emotional and psychological reasons....

28 May, 2025

Barriers can prevent audiences from taking action, no matter how hard they push to make a change. Removing obstacles is step 1 for programs....

07 May, 2025