We want Californians to take shorter showers during times of drought. Which motivator works best: making it easy to do or impactful? Find out inside!...

14 September, 2022

We want younger generations to push their government representatives to take climate action. Which motivator works best: self-efficacy or making it fun to do? Find out inside!...

09 August, 2022

We want fishers to recycle broken fishing nets instead of tossing them overboard. Which motivator works best to get them started: intrinsic benefits or responsibility? Head inside to find out!...

13 July, 2022

You want more people to participate in your annual No Mow May campaign. Should you use social proof or influencers to spark action? Head inside to find out!...

29 June, 2022

Once we're successful at changing behavior, we may still have work to do. Achieving lasting change means rethinking our timelines and planning to be in it for the long haul....

25 May, 2022

What gets our audience started on adopting a new behavior will not be enough to sustain their momentum. We need to use different strategies for different phases of their progress....

02 March, 2022

Leading with love means we channel empathy for our audiences and design behavior change programs with them front-of-mind. This should impact everything we develop and communicate, from the get-go....

16 February, 2022

I know we wish our audiences would just JUMP from their current behavior to our desired behavior, but it doesn't happen that way. Instead, it's a series of small steps in the transition towards change....

02 February, 2022

Why is setting goals in January so popular to do? One reason is because these milestones in time make it easier to commit to doing something new. Another reason is because our mental bandwidth is usually higher after taking a break....

05 January, 2022