Forces of (Human) Nature: SPARKS.
Sparks are external motivators we can create and promote to prompt, jolt, and nudge audiences to start their journey of change....
18 June, 2025
Forces of (Human) Nature: INERTIA.
Inertia is the tendency for our audience to do nothing, and it can result from numerous emotional and psychological reasons....
28 May, 2025
Forces of (Human) Nature: BARRIERS.
Barriers can prevent audiences from taking action, no matter how hard they push to make a change. Removing obstacles is step 1 for programs....
07 May, 2025
Creating HABITS for the long haul.
Habits are the result of automatic responses to cues. Creating new habits and shifting current ones is a big undertaking. Get ready!...
02 April, 2025
Getting the audience ready to go on REPEAT.
Routines are tasks we do regularly that require conscious effort, time, and thought to complete. Some become habits, while others remain on repeat....
12 March, 2025
Activating audiences to take ACTION.
Actions are one-off tasks you need the audience to complete, and the audience needs different support from you to make actions happen....
26 February, 2025
Introducing…The Behavior Change Trio.
What type of behavior are you asking people to adopt??? Learn more about the behavior change trio. ...
24 February, 2025
The art of applying gamification
Gamification is MUCH more than badges, points, and leaderboards. Learn how to apply an audience-first gamified program....
04 December, 2024
The art of crafting scarcity
When items or experiences are scarce, people desire them more. This post covers ethical ways to use this B.S. tool in our work....
19 November, 2024
The art of shaping choice architecture
Choice architecture influences our choices, and there is no such thing as neutral design! Learn how to use this tool for sustainability....
30 October, 2024