The digital age has given consumers unprecedented access to immediate, and often unfiltered, information about companies, governments, and nonprofits. We can now peek behind the curtain and look at finances, CEO pay scales, environmental and societal costs of a product, internal cultures, and more....

In most cases, knowledge is not needed as a precursor to behavior - but that doesn't mean there aren't important roles for knowledge to play. Check out the two key moments when knowledge can help audiences sustain new behaviors....