Feedback loops give audiences real-time information about their behaviors and what to do next. Learn how to design them for your project....

Why do we believe that our personal views differ from everyone else? Pluralistic ignorance shows us that we think more alike than we think....

Why do we listen to doctors, bosses, officers, and teachers when they tell us to do things? We're socially wired to do so!...

Why do some smells, sights, and stimuli influence our decisions and dispositions? Well, it may be because they primed us to act in a certain way....

Yay, the audience has taken action! So, we're done, right??? Not so fast. Providing a post-action reward keeps the audience engaged and doing more....