The art of applying gamification
Gamification is MUCH more than badges, points, and leaderboards. Learn how to apply an audience-first gamified program....
04 December, 2024
The art of crafting scarcity
When items or experiences are scarce, people desire them more. This post covers ethical ways to use this B.S. tool in our work....
19 November, 2024
The art of shaping choice architecture
Choice architecture influences our choices, and there is no such thing as neutral design! Learn how to use this tool for sustainability....
30 October, 2024
The art of designing feedback loops
Feedback loops give audiences real-time information about their behaviors and what to do next. Learn how to design them for your project....
16 October, 2024
ON THE BIAS: Pluralistic Ignorance
Why do we believe that our personal views differ from everyone else? Pluralistic ignorance shows us that we think more alike than we think....
21 August, 2024
ON THE BIAS: Authority Bias
Why do we listen to doctors, bosses, officers, and teachers when they tell us to do things? We're socially wired to do so!...
07 August, 2024
ON THE BIAS: Endowed Progress Effect
When we're feeling stuck, maybe we just need a head start. Endowed progress uses freebies and bonuses to jumpstart action....
24 July, 2024
ON THE BIAS: Priming Effect
Why do some smells, sights, and stimuli influence our decisions and dispositions? Well, it may be because they primed us to act in a certain way....
10 July, 2024
Workin’ it From Home: Chopping food waste.
Reducing food waste is one of the most impactful climate actions we can take at home, but it's not easy to do. Start chopping here....
12 June, 2024
Workin’ it From Home: Conserving your energy.
"Let's be honest. We all want to be comfortable in our homes." - Larissa Johnson. But can we be comfy AND sustainable? Let's find out!...
29 May, 2024