It's time to air out your outreach approaches for a new year! Line dry strong plans and heavily ventilate ones that didn't reach the audience....

31 March, 2026

It's time to refresh your key messages for a new year! Dust off the strong ones, spray & wipe the meh ones, and power wash the rest....

18 March, 2026

Did your audience show up and take action last year? If you said yes, no, or somewhat, it's still a good time to tidy up your target audience!...

04 March, 2026

After a year of implementation, our behavior change goals can get a little grimy. It's time to wipe them down for a new year!...

18 February, 2026

Once the audience starts their journey of change, how do we sustain their momentum? They need to tap into an internal drive to keep going....

09 July, 2025

Sparks are external motivators we can create and promote to prompt, jolt, and nudge audiences to start their journey of change....

18 June, 2025

Inertia is the tendency for our audience to do nothing, and it can result from numerous emotional and psychological reasons....

28 May, 2025

Barriers can prevent audiences from taking action, no matter how hard they push to make a change. Removing obstacles is step 1 for programs....

07 May, 2025

Habits are the result of automatic responses to cues. Creating new habits and shifting current ones is a big undertaking. Get ready!...

02 April, 2025