Behavior change doesn't have to mean culture change, which can be a concern for international conservationists working in community-based programs. The movie Moana can teach us many important lessons on how to successfully connect the two....
Even when we believe we are lone sheep, there is daily proof that we're heavily influenced by the herd around us - even when they're strangers....
Sometimes influencers are actual members of the community who are respected, well-regarded, and looked-up-to. Such as a village elder, a local “mother hen”, or someone charismatic who is great at bringing people together. And sometimes…the influencer is created and manufactured....